Case Studies

Project: visual identity design + web design

Michael Chopyk DMD

Michael Chopyk DMD laptop view
The Scoop

The dental office of Michael Chopyk DMD was looking to update their logo and website to something clean and modern that reflected their dedication to using the latest technology in their practice. They also wanted a style that appeals to young families as well as a color-safe accessible color scheme for seniors and the visually impaired.

We integrated several administrative platforms to help the office run smoother. An appointment request form was added to streamline setting appointments while gathering crucial information about new patients. A convenient payment portal and a payment plan program link were also set up directly from the website.

Services Provided

brand style guide | logo design | WordPress web design 

form on website
FAQ moblie
Brand Style Guide
chopyk style tile

Project: annual report - printed + digital

Greater Philadelphia Business Coalition on Health

The Scoop

The nonprofit membership-based Greater Philadelphia Business Coalition on Health needed both a printed annual report they could hand out or mail to partners and members, and a digital version for website viewing. The board wanted an image that displayed a bridge as symbolic of connecting the tri-county region, and also as a theme in the logo. I emphasized the triangle shapes in the bridge as well as the turquoise and blue colors in the central photo.

Services Provided

print design | cover design | digital design | infographic

2018 greater phila business coalition on health annual report

Project: book cover design

The Dish Diet

Dish Diet book cover
The Scoop

Engineers turned entrepreneurs Danuta Highet and Roberta Cahn needed to promote their patent-pending weight loss system. The book goes into quite a bit of detail explaining how it works. They needed a sharp, brilliant cover for both printed and digital versions that is bright enough to get noticed as a thumbnail image on Amazon.

Services Provided

cover design print + digital | interior page layout

dish diet cover on amazon

Project: logo design

Lauren O organic skin products

Lauren O logo
The Scoop

Lauren O organic skin products needed a logo for labels for their line of makeup and skincare products. LaurenO was created to provide an alternative all-natural beauty product. Unlike many beauty products, LaurenO is an aloe based, organic, gluten-free, cruelty-free product made in the USA

Services Provided

Logo design | label design 

LaurenO logo tropical
lauren O package design
LaurenO bottles

Project: event book design

Greater Philadelphia Business Coalition on Health

anniversary booklet
back cover booklet
The Scoop

This nonprofit wanted to celebrate its fifth anniversary in business in a big way. They invited a number of notable figures in the civic and healthcare worlds, including the mayor of Philadelphia Jim Kenney, to the party. They wanted a booklet to distribute to party attendees that included several relevant articles and numerous advertisements from partners and supporters.

Services Provided

cover design | ad pagination | ad layout

GPBCH anniversary book spread

Project: website redesign

The Cleaning Ladies

The Cleaning Ladies website homepage (before)



The Scoop

This family-owned business knew it was time for an update to their old WordPress website. While they were at it, they aimed for a total rebrand refresh that was both "classy" and "feminine".

Services Provided

branding |  logo design | WordPress website redesign

Brand Style Guide
The Cleaning Ladies style guide

Project: book cover design

Urban Aesthetics

A Complete Guide to Creating Tasty Spaces cover
The Scoop

Architect and author Felicia Middleton, also known as "The Foodie Builder", completed her third self-published book, A Complete Guide to Creating Tasty Spaces.

Instead of settling for something generic for online book listings and social media, she sought out designer Leslie Blau-Berlin for a stand-out attractive cover design.

Services Provided

book cover design 

Project: magazine ad design

Personally Yours Support Services

Personally Yours ad
The Scoop

Lisa Ciquero, Founder/CEO of Personally Yours Support Services, a lifestyle management & advocacy company created in 1999, needed an ad design for a senior services magazine. Lisa wished to emphasize the rose as one of their company's icons, along with the red blocks and several photos expressing caring.

Services Provided

advertising layout design | prepress

Personally Yours ad on a page

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