Project: visual identity design + web design
Michael Chopyk DMD
The Scoop
The dental office of Michael Chopyk DMD was looking to update their logo and website to something clean and modern that reflected their dedication to using the latest technology in their practice. They also wanted a style that appeals to young families as well as a color-safe accessible color scheme for seniors and the visually impaired. An appointment request form was added to alleviate some of the administrative tasks.
Services Provided
brand style guide | logo design | WordPress web design
Brand Style Guide
Project: annual report - printed + digital
Greater Philadelphia Business Coalition on Health
The Scoop
The nonprofit membership-based Greater Philadelphia Business Coalition on Health needed both a printed annual report they could hand out or mail to partners and members, and a digital version for website viewing. The board wanted an image that displayed a bridge as symbolic of connecting the tri-county region, and also as a theme in the logo. I emphasized the triangle shapes in the bridge as well as the turquoise and blue colors in the central photo.
Services Provided
print design | cover design | digital design | infographic
Project: book cover design
The Dish Diet
The Scoop
Engineers turned entrepreneurs Danuta Highet and Roberta Cahn needed to promote their patent-pending weight loss system. The book goes into quite a bit of detail explaining how it works. They needed a sharp, brilliant cover for both printed and digital versions that is bright enough to get noticed as a thumbnail image on Amazon.
Services Provided
Cover design print + digital | interior page layout
Project: logo design
Lauren O organic skin products
The Scoop
Lauren O organic skin products needed a logo for labels for their line of makeup and skincare products. LaurenO was created to provide an alternative all-natural beauty product. Unlike many beauty products, LaurenO is an aloe based, organic, gluten-free, cruelty-free product made in the USA
Services Provided
Logo design | label design
Project: event book design
Greater Philadelphia Business Coalition on Health
The Scoop
This nonprofit wanted to celebrate its fifth anniversary in business in a big way. They invited a number of notable figures in the civic and healthcare worlds, including the mayor of Philadelphia Jim Kenney, to the party. They wanted a booklet to distribute to party attendees that included several relevant articles and numerous advertisements from partners and supporters.
Services Provided
cover design | ad pagination | ad layout
Project: website redesign
The Cleaning Ladies
Before
After
The Scoop
This family-owned business knew it was time for an update to their old WordPress website. While they were at it, they aimed for a total rebrand refresh that was both "classy" and "feminine".
Services Provided
branding | WordPress website redesign
Project: book cover design
Urban Aesthetics
The Scoop
Architect and author Felicia Middleton, also known as "The Foodie Builder", completed her third self-published book, A Complete Guide to Creating Tasty Spaces. Instead of settling for something generic for the Amazon listing, she sought out designer Leslie Blau-Berlin for a stand-out attractive cover design.
Services Provided
book cover design
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